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valuable, like a periodical newsletter or emails with discount coupons and http://www.torontomapleleafsteamstore.com/adidas-eric-fehr-jersey , in return, your users would subscribe to your mailing list.


Sounds great. But what if your business is primarily offline, and what if you don't even have a website?


Many businesses think that's reason enough to step out of email marketing altogether. But what they're missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.


We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:


- Collect business cards, Offer a prize.
This is one of the oldest http://www.torontomapleleafsteamstore.com/adidas-doug-gilmour-jersey , most proven methods of collecting customer information in-store. Your prize doesn't even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you're talking to people who want to buy what you're selling.


The one thing to keep in mind here is that you MUST inform users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: "We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write 'No Email' on your business card."


- Start a V.I.P. Club
Many consumers like the idea of belonging to something exclusive http://www.torontomapleleafsteamstore.com/adidas-dominic-moore-jersey , and receiving offers that are extended only to a select group of people. The labor on your part is minimal. It's as easy as keeping a notebook by the cashier. As a customer comes up to complete a purchase, casually tell them about your businesses' V.I.P. Club and ask them if they would like to join. Customers will appreciate this if you position it as a rewards club, or a way to say "Thank you, we love to have you around" to your most loyal customers. Of course, you should offer V.I.P. Club membership to any of your consumers, as you may find http://www.torontomapleleafsteamstore.com/adidas-dave-keon-jersey , once you start emailing them offers, that's a great way to build your most loyal customers. Make sure the offers you send them are, in fact, exclusive, and that you email V.I.P. Club members often enough, but not too often to become annoying (once or twice a month is usually a good interval).


Again http://www.torontomapleleafsteamstore.com/adidas-darryl-sittler-jersey , when you're collecting customer emails for the V.I.P. Club, make sure your customers know they're signing up to receive email offers from you.