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Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not Darnell Nurse Jersey , it's whether the advertisement is effective in selling.

Often, people who are irritated by certain campaigns don't fall within the intended target market. In 2000 Budweiser ran its ''Whassup?!'' campaign. Ad Track reported these commercials scored best with 18- to 24-year-olds; 52% of the survey participants said they liked them ''a lot'', while participants 65 years old and over didn't understand them Adam Larsson Jersey , or didn't want to; 61% disliked the commercials. Yet, it's highly unlikely that Budweiser was trying to reach the 65+ market.

When Toys R Us launched their campaign featuring Geoffrey the giraffe to promote the revamping of all Toys R Us stores, 38% of women rated the advertisements highly compared to 16% of men. Since the advertiser's goal was to get moms back into the stores Kris Russell Jersey , that low rating from men was meaningless to Toys R Us.

Pier 1 started running its commercials featuring Kirstie Alley this year. Twenty-seven percent of the people familiar with the commercials didn't like them, and only 6% thought that they were effective. That comes as a surprise to Pier 1 because same-store sales rose 17% in February and foot traffic is up 12% since October! The goal of most advertising is to increase sales. So, if people buy Wayne Gretzky Jersey , the advertising is effective-no matter what critics may say.

Let's look at some other factors that contribute to the effectiveness of "irritating" or "disliked" advertising. . Cheap Jerseys Cheap Jerseys China Cheap Jerseys From China Cheap Jerseys From China Wholesale Jerseys Wholesale Jerseys China Wholesale Authentic Soccer Jerseys Wholesale Jerseys From China Wholesale Authentic NFL Jerseys Cheap NBA Basketball Jerseys